自然流量核心是內(nèi)容吸引泛流量停留；

The core of natural traffic is to attract and retain general traffic through content;

付費(fèi)流量核心是精準(zhǔn)流量直接轉(zhuǎn)化。

The core of paid traffic is precise traffic conversion.

自然流量：不需要付費(fèi)，但需要花時(shí)間和精力去優(yōu)化內(nèi)容，提高直播間的質(zhì)量和吸引力。相對(duì)不太穩(wěn)定，受直播內(nèi)容質(zhì)量、賬號(hào)活躍度、平臺(tái)算法調(diào)整等因素影響，并且針對(duì)性也相對(duì)廣泛，難以精準(zhǔn)地針對(duì)特定目標(biāo)受眾。

Natural traffic: does not require payment, but requires time and effort to optimize content, improve the quality and attractiveness of the live streaming room. Relatively unstable, affected by factors such as live streaming content quality, account activity, and platform algorithm adjustments, and with relatively broad targeting, it is difficult to accurately target specific target audiences.

付費(fèi)流量：需要投入一定的資金購(gòu)買流量，需要一定成本。特點(diǎn)是能夠在短時(shí)間內(nèi)增大曝光直播間人數(shù)，引流到直播間，可以精準(zhǔn)定位目標(biāo)受眾，根據(jù)直播間的特點(diǎn)和產(chǎn)品屬性，篩選出合適的興趣標(biāo)簽和人群畫像。同時(shí)，明確投放目標(biāo)是關(guān)鍵，是提升品牌知名度、增加粉絲數(shù)還是促銷售轉(zhuǎn)化。投放策略需要綜合考慮多方面因素。

Paid traffic: requires a certain amount of investment to purchase traffic, which incurs a certain cost. The feature is that it can increase the number of people exposed in the live broadcast room in a short period of time, attract traffic to the live broadcast room, accurately locate the target audience, and filter suitable interest tags and audience portraits based on the characteristics and product attributes of the live broadcast room. At the same time, clarifying the target of advertising is key, whether to enhance brand awareness, increase fan base, or promote sales conversion. The advertising strategy needs to consider multiple factors comprehensively.

總之，流量需要長(zhǎng)期積累和優(yōu)化，付費(fèi)流量能在短期內(nèi)快速獲得大量流量，但需要合理的規(guī)劃和投入。抖音直播間的付費(fèi)流量和流量可以同時(shí)使用，并且通過(guò)合理的規(guī)劃和運(yùn)營(yíng)，能優(yōu)勢(shì)互補(bǔ)，且這種組合使用的方式，在很多情況下能產(chǎn)生更好的效果。能提升直播間的整體表現(xiàn)和營(yíng)銷效果。

In short, free traffic requires long-term accumulation and optimization, while paid traffic can quickly obtain a large amount of traffic in the short term, but it requires reasonable planning and investment. The paid traffic and free traffic of Tiktok live broadcast room can be used at the same time, and through reasonable planning and operation, they can complement each other. In many cases, this combination of use can produce better results. Can enhance the overall performance and marketing effectiveness of the live broadcast room.

付費(fèi)如何撬動(dòng)自然流，不否定這句話，但自然和付費(fèi)相互協(xié)同更為準(zhǔn)確。

How payment can leverage natural flow is not denied, but the synergy between nature and payment is more accurate.

付費(fèi)能帶來(lái)自然流的前提是賬號(hào)本身就是自然流量為主，賬號(hào)定位和直播間的設(shè)計(jì)本身就是長(zhǎng)停留直播間。但是，自然流量為主的賬號(hào)根本就不會(huì)考慮付費(fèi)帶來(lái)的流量，這部分流量是不可以直接統(tǒng)計(jì)出來(lái)具體是多少。在人設(shè)上或者在直播效果上下功夫比付費(fèi)帶來(lái)的自然流更直觀，成本更低。

The premise that payment can bring natural flow is that the account itself is mainly natural flow, and the positioning of the account and the design of the live broadcast room itself are long-term stay live broadcast rooms. However, accounts that mainly rely on natural traffic do not consider the traffic brought by payment, and it is not possible to directly calculate the specific amount of this traffic. Putting effort into character design or live streaming effects is more intuitive and cost-effective than paying for natural streaming.

那以直接轉(zhuǎn)化為主的賬號(hào)，即賣貨成交為主的賬號(hào)，付費(fèi)可以通過(guò)哪種方式帶動(dòng)自然呢？

What way can payment drive nature for accounts that mainly rely on direct conversion, that is, accounts that mainly focus on selling goods and transactions?

付費(fèi)帶動(dòng)自然的方式：

The way to drive nature through payment:

基礎(chǔ)銷量：新品鏈接在完成基礎(chǔ)銷量后，可以控制在5天內(nèi)入池，確認(rèn)收貨要快，這有助于疊加權(quán)重，從而帶動(dòng)自然流量。

Basic sales volume: After completing the basic sales volume, the new product link can be controlled to enter the pool within 5 days, and the confirmation of receipt should be fast, which helps to add weight and drive natural traffic.

標(biāo)簽扶正：在做基礎(chǔ)銷量時(shí)，標(biāo)簽可能會(huì)比較亂，這時(shí)可以通過(guò)付費(fèi)智能和標(biāo)準(zhǔn)計(jì)劃來(lái)扶正標(biāo)簽，從而帶動(dòng)自然流量。

Tag alignment: When doing basic sales, tags may be messy. In this case, paid intelligence and standard plans can be used to align tags and drive natural traffic.

精準(zhǔn)投放：通過(guò)精準(zhǔn)投放，可以獲取更多的自然流量，同時(shí)也可以清洗標(biāo)簽，從而帶動(dòng)自然流量。

Precise advertising: Through precise advertising, more natural traffic can be obtained, and tags can also be cleaned to drive natural traffic.

微付費(fèi)：通過(guò)微付費(fèi)的方式，可以撬動(dòng)自然流量，但需要注意的是，短視頻素材無(wú)法帶動(dòng)直播間自然流量。

Micro payment: Through micro payment, natural traffic can be leveraged, but it should be noted that short video materials cannot drive natural recommended traffic in the live broadcast room.

千川直投：千川直投畫面或小店隨心推可以直接加入直播間，從而帶動(dòng)自然流量。

Qianchuan Direct Investment: Qianchuan Direct Investment images or small shops can be directly added to the live broadcast room to drive natural traffic.

調(diào)整付費(fèi)占比：在銷量權(quán)重上去后，可以調(diào)整付費(fèi)拉新和收割的占比，從而帶動(dòng)自然流量。

Adjusting the proportion of paid traffic: After increasing the sales weight, the proportion of paid customer acquisition and harvesting can be adjusted to drive natural traffic.

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