1 確定清晰定位

1. Determine clear positioning

在運(yùn)營(yíng)前明確賬號(hào)定位，專注于垂直領(lǐng)域內(nèi)容。

Clarify account positioning before operation and focus on vertical domain content.

創(chuàng)意段子+吸睛內(nèi)容：激發(fā)用戶點(diǎn)贊、關(guān)注的欲望。

Creative jokes+eye-catching content: Inspire users' desire to like and follow.

2 產(chǎn)品推廣的有效技巧 ?

What are the effective techniques for promoting two products?

直接秀產(chǎn)品：適用于創(chuàng)意性強(qiáng)或功能新穎的產(chǎn)品，直接展示優(yōu)勢(shì)。

Direct Product Showcase: Suitable for products with strong creativity or novel functions, showcasing their advantages directly.

放大產(chǎn)品特點(diǎn)：對(duì)普通產(chǎn)品，可以通過(guò)夸張表現(xiàn)獨(dú)特功能，讓用戶更容易記住。

Enlarge product features: For ordinary products, unique functions can be exaggerated to make it easier for users to remember.

3 激發(fā)用戶興趣和參與感

3. Inspire user interest and participation

制造獵奇心理：如海底撈的“超好吃”調(diào)料搭配，引導(dǎo)用戶模仿和參與。

Creating a curiosity mentality: such as the "super delicious" seasoning combination of Haidilao, guiding users to imitate and participate.

增強(qiáng)互動(dòng)性：讓用戶在觀看中感到新奇并參與傳播。

Enhance interactivity: make users feel novel and participate in dissemination while watching.

4 場(chǎng)景和口碑植入

4 scenarios and word-of-mouth implantation

場(chǎng)景植入：類似傳統(tǒng)廣告，將品牌自然融入視頻場(chǎng)景中，增強(qiáng)記憶點(diǎn)。

Scene implantation: Similar to traditional advertising, the brand is naturally integrated into the video scene to enhance memory points.

口碑營(yíng)銷：通過(guò)展示排隊(duì)、顧客表情、趣味場(chǎng)景等內(nèi)容，強(qiáng)化用戶對(duì)產(chǎn)品的信任和好感。

Word of mouth marketing: By displaying content such as queues, customer expressions, and fun scenes, it strengthens users' trust and goodwill towards the product.

5 內(nèi)容包裝與企業(yè)日常曝光 ?

5 Content Packaging and Daily Exposure of Enterprises?

自媒體包裝：優(yōu)化已有內(nèi)容，通過(guò)剪輯、創(chuàng)意設(shè)計(jì)讓視頻更吸引人，增加用戶關(guān)注。

Self media packaging: Optimize existing content, make videos more attractive through editing and creative design, and increase user attention.