抖音原生信息流-產(chǎn)品介紹

Tiktok native information flow - product introduction

品牌可推廣5-60s短視頻，在抖音流中以原生廣告樣式進行傳播展示，無縫融入抖音流中，幫助廣告主在抖音實現(xiàn)營銷推廣的目的。

The brand can promote 5-60s short videos, spread and display them in the Tiktok recommendation stream in a native advertising style, and seamlessly integrate into the Tiktok recommendation stream to help advertisers achieve the purpose of marketing and promotion in Tiktok.

1. 產(chǎn)品賣點

1. Product selling points

霸屏展現(xiàn)，無干擾：以全屏形式展現(xiàn)在抖音流內，廣告內容傳遞無干擾，帶來移動端豎屏全新視覺體驗。

Overwhelming display, no interference: it is displayed in the Tiktok recommendation stream in full screen form, without interference in the transmission of advertising content, bringing a new visual experience of mobile terminal vertical screen.

賬號關聯(lián)，強聚粉：原生信息流與品牌抖音賬號打通，支持品牌做粉絲持續(xù)累積，突破品牌營銷發(fā)展瓶頸。

Account association, strong gathering of fans: the original information flow is connected with the brand Tiktok account, supporting the brand to continue to accumulate fans, and breaking the bottleneck of brand marketing development.

支持分享，促傳播：用戶可將廣告內容分享與抖音站內好友或其他社交平臺，已與當前熱門社交軟件打通，助力品牌全平臺傳播。

Support sharing and promote communication: users can share advertising content with friends or other social platforms in Tiktok, which has been connected with current popular social software to help brand spread across the platform.

2. 效果參考

2. Effect reference

點擊率均值：0.15%-0.4%（點擊率=點擊量/展現(xiàn)量）

Average click through rate: 0.15% -0.4% (click through rate=clicks/impressions)

互動率均值：3%+（互動率=有過廣告互動行為的 UV/廣告曝光 UV）

Average interaction rate: 3%+(interaction rate=UV of advertising interaction behavior/UV of advertising exposure)

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