很多創(chuàng)作者,常?;煜x題、話題和標(biāo)題的概念。其實(shí),選題就是你的視頻要表達(dá)的中心思想, 加上熱門話題結(jié)合起來就是標(biāo)題。
Many creators often confuse the concepts of topic selection, topic, and title. In fact, choosing a topic is the central idea that your video wants to express, combined with popular topics to form the title.
選題就是你的視頻要表達(dá)的中心思想, 加上熱門話題結(jié)合起來就是標(biāo)題。
The topic is the central idea that your video wants to express, combined with popular topics to form the title.
選題決定了你視頻流 量的下限,而話題則能進(jìn)一步提升你的曝光率。選題范圍越廣,你的基礎(chǔ)流 量就越高;話題選擇越準(zhǔn),你的視頻就越能吸引目標(biāo)觀眾。
The topic selection determines the lower limit of your video traffic, while the topic can further increase your exposure. The wider the scope of the topic, the higher your basic traffic; The more accurate the topic selection, the more your video can attract the target audience.
1 先定選題后找話題:
1. Choose a topic first and then find a topic:
步驟一:確定你的選題,比如“職場女生穿搭”。
Step 1: Determine your topic, such as "Dress code for female professionals in the workplace".
步驟二:打開熱點(diǎn)榜,尋找與選題相關(guān)的熱門話題。比如電視劇“玫瑰的故事”就是一個很好的結(jié)合點(diǎn)。
Step 2: Open the hot topic list and search for hot topics related to the topic. For example, the TV series "The Story of the Rose" is a good combination point.
步驟三:將選題與話題結(jié)合,創(chuàng)作出“玫瑰的故事中的職場穿搭”這樣的視頻內(nèi)容。
Step 3: Combine the topic with the chosen topic to create a video content titled "Workplace Dressing in the Rose Story".
2 先定方向再找話題定選題:
2. First determine the direction, then find a topic and choose a topic:
步驟一:確定你的內(nèi)容方向,如“女裝穿搭”。
Step 1: Determine your content direction, such as "women's fashion".
步驟二:列舉與方向相關(guān)的關(guān)鍵詞,如“休閑西裝”、“職業(yè)套裝”等。
Step 2: List keywords related to the direction, such as "casual suit", "professional suit", etc.
步驟三:在熱點(diǎn)榜中找到與關(guān)鍵詞相關(guān)的話題,如“劉亦菲黃亦玫的職場穿搭”。
Step 3: Find topics related to the keywords in the hot list, such as "Liu Yifei and Huang Yimei's workplace outfits".
步驟四:結(jié)合話題和關(guān)鍵詞,創(chuàng)作出符合你內(nèi)容方向的選題。
Step 4: Combine the topic and keywords to create a topic that aligns with your content direction.
這兩種方法都是快速提升流 量的技巧。無論你是新手還是老手,只要掌握了選題與話題的藝術(shù),就能在短視頻領(lǐng)域大放異彩!
Both of these methods are techniques for quickly increasing traffic. Whether you are a beginner or an experienced user, as long as you master the art of topic selection and discussion, you can shine in the field of short videos!