1,愛采購關鍵詞還有標題
1. Love purchasing title
其實大部分愛采購的流量來自于百度搜索頁面,并不是站內(nèi)流量。百度搜索流量分為固定展位以及收錄產(chǎn)品和收錄問答,主要流量還是來自于移動端口,很多人只想著去做大詞排名,但實際客戶搜索主要是長尾詞,就和競價一樣去拓詞就可以了,主要關鍵詞和信息前置,多角度去發(fā)愛采購標題。
In fact, most of the traffic that loves to purchase comes from Baidu search pages, not internal traffic. Baidu search traffic is divided into fixed booths, indexed products, and indexed professional Q&A. The main traffic still comes from mobile ports. Many people only want to do big keyword rankings, but in reality, customer searches are mainly long tail keywords, just like bidding to expand keywords. The main keywords and information should be prioritized, and love purchase titles should be posted from multiple perspectives.
2,量變引起質(zhì)變
2. Multiple and sufficient doses
可以把產(chǎn)品關鍵詞整理成一個表格,排著順序去發(fā),一定要多發(fā),多去拓詞,都說現(xiàn)在愛采購講究產(chǎn)品質(zhì)量不用多發(fā),但實踐下來多發(fā)的就是流量多有效果,把素材以及內(nèi)部屬性模版整理好了發(fā)起來也蠻快的,多發(fā)一個也就多一個展現(xiàn)機會。注意不要重復鋪貨,
It is recommended to organize product keywords into a table and publish them in order. It is necessary to publish more and expand the keywords. It is said that nowadays, when people love to purchase and pay attention to product quality, they do not need to publish more. However, in practice, publishing more is more effective in terms of traffic. After organizing the materials and internal attribute templates, it is also quite fast to publish them. Publishing one more will provide an additional opportunity for display. Be careful not to repeat the distribution of goods,
3,發(fā)貨地區(qū)
3. Shipping region
如果是做全國市場的話一定要注意發(fā)貨地區(qū),因為每個ip的展現(xiàn)其實是不一樣的,一般會優(yōu)先展示當?shù)乇容^近的店鋪產(chǎn)品,其判定依據(jù)就是發(fā)貨地址,其次這樣做的話還能提升一定的轉(zhuǎn)化率,畢竟買東西都喜歡買離得近的,運費低整體低售后也比較方便到貨也快,先把客戶引進來,后邊在考慮轉(zhuǎn)化的問題。
If you are targeting the national market, you must pay attention to the shipping region, as the display of each IP is actually different. Generally, high-quality store products that are closer to the local area will be prioritized based on the shipping address. Secondly, doing so can also increase the conversion rate to a certain extent. After all, people like to buy things that are closer together, with low shipping costs, overall low prices, and convenient after-sales service. We should first introduce customers and consider conversion later.
4,持續(xù)補單
4. Continuously supplementing orders
補單目前來說是非常重要的,可以選擇大額補單以及少額多補兩種方式,大部分人達到2,3是沒有問題的,流量會有一個明顯的上升,畢竟你補單多少百度也能賺點,相對于花點錢買流量了。注意補單盡量去打造幾款爆品,不要補的過于分散了。
Supplementing orders is currently very important, and there are two ways to choose from: large amount replenishment and small amount replenishment. Most people can reach transaction 2 or 3 without any problem, and there will be a significant increase in traffic. After all, Baidu can earn some profit by supplementing orders, compared to spending some money to buy traffic. Pay attention to creating a few popular products as much as possible when adding orders, and do not add them too scattered.
5,文章營銷
5. Article Marketing
多寫一些用戶關注的問答內(nèi)容,比如產(chǎn)品的使用方式,出現(xiàn)故障如何維修等實質(zhì)性的干貨,分發(fā)到搜索,綁定上你的產(chǎn)品,增加額外的曝光,且能獲得潛在客戶的咨詢。
Write more high-quality professional Q&A content that users are interested in, such as how to use the product, how to repair it in case of malfunctions, and other substantial knowledge. Distribute it to search engines, link it to your product, increase additional exposure, and obtain consultation from potential customers.
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