在濟(jì)南做企業(yè)短視頻，不必照搬一線城市的 “流量模板”，這座城市的泉水叮咚、老城街巷、實(shí)在的齊魯性格，都是企業(yè)短視頻的獨(dú)特 “基因”。從制造業(yè)車間到服務(wù)業(yè)門店，濟(jì)南企業(yè)的短視頻核心在于 “接地氣”—— 把鏡頭對準(zhǔn)本土場景，用本地人熟悉的語言和細(xì)節(jié)，讓品牌故事像泉水一樣自然流淌，既打動(dòng)同城用戶，也讓外地觀眾記住 “濟(jì)南特色”。

When making corporate short videos in Jinan, there is no need to simply copy the "traffic template" of first tier cities. The city's spring water ding dong, old city streets and alleys, and authentic Qilu character are all unique "genes" of corporate short videos. From manufacturing workshops to service stores, the core of short videos for Jinan enterprises lies in "down-to-earth" - focusing the camera on local scenes, using language and details familiar to locals, allowing brand stories to flow naturally like springs, not only touching local users, but also making out of town audiences remember the "Jinan characteristics".

拍攝技巧：用 “泉城視角” 放大真實(shí)美感

Shooting technique: Using the "Spring City Perspective" to magnify the true beauty

濟(jì)南企業(yè)的短視頻無需華麗，抓住本土場景的 “原生魅力” 就能脫穎而出：

Short videos from Jinan enterprises do not require fancy special effects, but can stand out by capturing the "native charm" of local scenes:

場景選擇：讓濟(jì)南成為 “天然背景板”：

Scene selection: Make Jinan a "natural background board":

把鏡頭對準(zhǔn)泉水、老城、街巷：槐蔭區(qū)的企業(yè)拍產(chǎn)品時(shí)，以百年商埠的老建筑為背景，展現(xiàn) “傳統(tǒng)與現(xiàn)代的碰撞”；歷城的企業(yè)拍員工日常，選擇蟠龍山森林公園作為取景地，體現(xiàn) “濟(jì)南企業(yè)的生態(tài)理念”。例如，濟(jì)陽的食品企業(yè)拍產(chǎn)品測評，讓主播坐在護(hù)城河的畫舫上，背后是垂柳和泉水，配文 “邊喝泉水邊吃咱濟(jì)南的火燒，這才是‘泉城味’”。

Aim the camera at the spring water, old city, and streets: When companies in Huaiyin District take photos of their products, they showcase the collision of tradition and modernity against the backdrop of century old commercial buildings; The companies in Licheng chose Panlongshan Forest Park as the filming location to capture the daily lives of their employees, reflecting the "ecological concept of Jinan enterprises". For example, a food company in Jiyang conducted product reviews and had the anchor sit on a painted boat by the moat, with weeping willows and spring water behind them. The caption reads, "Drinking spring water while eating our Jinan fire, this is the 'taste of the spring city'.

語言設(shè)計(jì)：讓濟(jì)南話成為 “情感紐帶”：

Language Design: Making Jinan dialect an 'emotional bond':

用方言配音或字幕增加親切感：章丘的鐵鍋企業(yè)拍鍛造過程，同期聲保留鐵匠的濟(jì)南話 “捶打鐵鍋得用巧勁，跟咱濟(jì)南人做人一樣，實(shí)實(shí)在在才經(jīng)得住考驗(yàn)”；天橋區(qū)的家具企業(yè)拍安裝視頻，師傅用方言講解 “咱這榫卯結(jié)構(gòu)不用一根釘子，跟濟(jì)南的泉水石拱橋一樣，結(jié)實(shí)耐用”。即使是科普類內(nèi)容，也可用方言解讀，比如 “濟(jì)南人都知道，咱的龍山小米為啥熬粥黏糊？因?yàn)殚L在泰山余脈的坡地上，光照足、溫差大”。

Using dialect dubbing or subtitles to increase familiarity: Zhangqiu's iron pot enterprise filmed the forging process, while the same voice retained the blacksmith's Jinan dialect: "To beat an iron pot, you need to use skillful force, just like how we Jinan people are human, to truly withstand the test; The furniture company in Tianqiao District filmed an installation video, and the master explained in dialect, 'Our mortise and tenon structure does not require a single nail, just like the Spring Stone Arch Bridge in Jinan, it is sturdy and durable.'. Even popular science content can be interpreted in dialect. For example, "all people in Jinan know why our Longshan millet makes porridge? Because it grows on the slope of Mount Taishan Mountain, with sufficient light and large temperature difference".

細(xì)節(jié)捕捉：讓本土元素成為 “記憶符號”：

Detail capture: turning local elements into "memory symbols":

聚焦能引發(fā)本地共鳴的細(xì)節(jié)：市立五院附近的藥店拍中藥材晾曬，背景是醫(yī)院的老樓和梧桐樹；英雄山文化市場的文創(chuàng)企業(yè)拍手作過程，鏡頭掃過攤位上的黑陶、面塑，配文 “在濟(jì)南做文創(chuàng)，得帶著泉水的靈秀和老城的厚重”。制造業(yè)企業(yè)可展示 “濟(jì)南特色” 的生產(chǎn)環(huán)節(jié)，比如 “咱的軸承出廠前，都得經(jīng)過趵突泉水質(zhì)的清潔測試，就跟濟(jì)南人喝水講究一樣，產(chǎn)品也得‘干凈利落’”。

Focus on the details that can trigger local resonance: the pharmacy near the Fifth Municipal Hospital took photos of Chinese medicinal materials to dry, and the old building of the hospital and wutong were in the background; The cultural and creative enterprises in the Hero Mountain Cultural Market clapped their hands as the camera scanned the black pottery and dough sculptures on the stalls, with the caption "To do cultural and creative work in Jinan, one must bring the spirit of spring water and the weight of the old city. Manufacturing enterprises can showcase the production process of "Jinan characteristics", for example, "Before our bearings leave the factory, they must undergo a clean test of Baotu Spring water quality, just like Jinan people pay attention to drinking water, and the products must be 'clean and neat'.

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