玩兒法一:主賬號+細分賬號
Method 1: Main account+sub account
如果你的品牌產(chǎn)品可以細分成好幾類,就大家可以使用這種方法。
If your brand products can be divided into several categories, we recommend that you use this method.
但是要注意主賬號和細分賬號之間應(yīng)當(dāng)少保持核心內(nèi)容上的一致,整體的大方向不變,理想的狀態(tài)是賬號之間相互獨立又彼此存在聯(lián)系。
However, it should be noted that the main account and sub accounts should at least maintain consistency in core content, with the overall direction unchanged. Ideally, accounts should be independent of each other and have connections with each other.
玩兒法二:硬推廣+軟形象
Method 2: Hard Promotion+Soft Image
這種方式也是我個人比較大家在打造企業(yè)賬號的時候使用。具體解釋一下就是:一個賬號用來推廣產(chǎn)品或者業(yè)務(wù)相關(guān)(比如說課程、干貨等等),而另一個賬號可以更人性化一些,建立品牌形象,獲取觀眾好感。
I personally recommend using this method when creating a corporate account. Specifically, one account is used to promote products or business-related content (such as courses, dry goods, etc.), while another account can be more user-friendly, establish brand image, and gain audience favor.
其他注意事項:1.確定好整體的方向;2.不要亂開賬號,量力而行;3.提前做好各項預(yù)算;4.準備好足夠的運營人員
Other precautions: 1. Determine the overall direction; 2. Do not open accounts randomly, act within your means; 3. Prepare various budgets in advance; 4. Prepare sufficient operational personnel
以上就是今天和大家分享的內(nèi)容了,明天和大家聊一下怎么制作短視頻的封面,又是滿滿干貨,千萬不要錯過啊!
That's all for today's sharing. Tomorrow, we will talk about how to make a cover for a short video, which is full of valuable information. Don't miss it!