在短視頻行業(yè)蓬勃發(fā)展的當下,創(chuàng)作者們渴望通過自身影響力實現(xiàn)變現(xiàn),短視頻星圖平臺應(yīng)運而生,成為連接創(chuàng)作者與廣告主的重要橋梁。掌握星圖平臺接單流程,能讓創(chuàng)作者在這片機遇之地順利開啟商業(yè)合作之旅。
In the current booming short video industry, creators are eager to monetize through their own influence, and the short video star map platform has emerged as an important bridge connecting creators and advertisers. Mastering the process of accepting orders on the Star Map platform can enable creators to smoothly embark on a journey of commercial cooperation in this opportunity.
一、入駐星圖平臺:邁向接單的步
1、 Joining the Star Map Platform: The First Step towards Taking Orders
要踏上接單之路,需入駐星圖平臺。不同平臺對入駐創(chuàng)作者的資質(zhì)要求存在差異。一般而言,粉絲量是重要門檻,比如抖音平臺,創(chuàng)作者粉絲數(shù)通常需達到一定規(guī)模(常見為 10 萬以上)才有資格申請入駐,西瓜視頻和火山小視頻端達人入駐門檻稍低,粉絲量要求在 5 萬以上。除粉絲量外,賬號狀態(tài)必須正常,不能處于違規(guī)、限流等異常情況。同時,賬號發(fā)布內(nèi)容需符合平臺規(guī)范,保持健康、積極的調(diào)性。滿足這些條件后,創(chuàng)作者可通過對應(yīng)的短視頻平臺入口進入星圖申請頁面,提交入駐申請,待平臺審核通過,即可成功入駐,獲得接單資格。
To embark on the path of accepting orders, the first step is to join the Star Map platform. There are differences in the qualification requirements for creators who join different platforms. Generally speaking, the number of fans is an important threshold. For example, on the Tiktok platform, the number of creators' fans usually needs to reach a certain scale (usually more than 100000) before they can apply for residence. The threshold for the arrival of watermelon video and volcano video is slightly lower, and the number of fans is required to be more than 50000. In addition to the number of followers, the account status must be normal and cannot be in abnormal situations such as violations or flow restrictions. At the same time, the content posted by the account must comply with platform standards and maintain a healthy and positive tone. After meeting these conditions, creators can enter the Star Map application page through the corresponding short video platform entrance, submit an application to join, and wait for the platform to approve before successfully joining and obtaining the qualification to accept orders.
二、賬號設(shè)置與任務(wù)偏好設(shè)定
2、 Account settings and task preference settings
成功入駐后,創(chuàng)作者需完善賬號相關(guān)設(shè)置。在個人資料中,清晰展示自身擅長領(lǐng)域、創(chuàng)作風(fēng)格、過往作品案例等信息,以便廣告主能快速了解并精準匹配需求。同時,在星圖平臺設(shè)置任務(wù)偏好,如選擇感興趣的行業(yè)類別(美妝、美食、科技等)、任務(wù)形式(視頻制作、圖文推廣、直播帶貨等)。通過精準設(shè)定任務(wù)偏好,平臺算法能根據(jù)創(chuàng)作者特性,推送契合度更高的任務(wù),提高接單效率與合作質(zhì)量。
After successfully joining, creators need to improve their account settings. In the personal profile, clearly display information such as one's areas of expertise, creative style, and past excellent work cases, so that advertisers can quickly understand and accurately match their needs. At the same time, set task preferences on the Star Map platform, such as selecting industry categories of interest (beauty, food, technology, etc.) and task formats (video production, graphic and textual promotion, live streaming sales, etc.). By accurately setting task preferences, platform algorithms can push tasks with higher compatibility based on the characteristics of creators, improving order acceptance efficiency and collaboration quality.
三、篩選合適任務(wù):洞察需求,精準匹配
3、 Selecting suitable tasks: Insight into needs, precise matching
進入星圖平臺任務(wù)大廳,創(chuàng)作者會看到琳瑯滿目的任務(wù)列表。任務(wù)概覽中,會呈現(xiàn)任務(wù)名稱、廣告主信息、預(yù)估收益、任務(wù)截止時間等關(guān)鍵信息。創(chuàng)作者需仔細甄別,結(jié)合自身賬號定位、粉絲群體特征篩選任務(wù)。例如,一個專注于美食分享的賬號,應(yīng)優(yōu)先關(guān)注食品、餐飲類廣告任務(wù);若賬號粉絲以年輕女性居多,美妝、時尚類任務(wù)可能更易獲得粉絲認可。同時,留意任務(wù)要求的難易程度,避免選擇超出自身創(chuàng)作能力范圍的任務(wù),確保能高質(zhì)量完成交付。
Entering the task hall of the Star Map platform, creators will see a dazzling array of task lists. In the task overview, key information such as task name, advertiser information, estimated revenue, and task deadline will be presented. Creators need to carefully identify and screen tasks based on their own account positioning and fan group characteristics. For example, an account focused on food sharing should prioritize food and catering advertising tasks; If the account's fans are mostly young women, beauty and fashion tasks may be more likely to gain recognition from fans. At the same time, pay attention to the difficulty level of task requirements, avoid selecting tasks beyond one's own creative ability, and ensure high-quality delivery.
四、深入了解任務(wù)詳情
4、 Gain a deeper understanding of task details
當篩選出意向任務(wù)后,點擊任務(wù)標題進入詳情頁面。這里詳細羅列廣告主的核心需求,包括推廣產(chǎn)品或服務(wù)的介紹、推廣目標(提升品牌知名度、促進產(chǎn)品銷量等)、內(nèi)容創(chuàng)作具體要求(視頻時長、風(fēng)格、必含元素等)、發(fā)布時間節(jié)點等。創(chuàng)作者要逐字研讀,若對任務(wù)詳情有任何疑問,可通過平臺提供的溝通渠道(如站內(nèi)信、任務(wù)咨詢?nèi)肟诘龋┫驈V告主或平臺客服咨詢,確保對任務(wù)理解無誤,為后續(xù)創(chuàng)作奠定堅實基礎(chǔ)。
After selecting the desired task, click on the task title to enter the details page. Here is a detailed list of the core needs of advertisers, including the introduction of promoting products or services, promotion goals (increasing brand awareness, promoting product sales, etc.), specific requirements for content creation (video duration, style, required elements, etc.), and release time nodes. Creators should read the task word for word. If they have any questions about the task details, they can consult advertisers or platform customer service through the communication channels provided by the platform (such as internal messages, task consultation entrances, etc.) to ensure accurate understanding of the task and lay a solid foundation for subsequent creation.
五、創(chuàng)作并提交作品:匠心打造,按時交付
5、 Create and submit works: Crafted with ingenuity, delivered on time
明確任務(wù)要求后,創(chuàng)作者開啟創(chuàng)作之旅。依據(jù)廣告主需求,結(jié)合自身創(chuàng)意,制作高質(zhì)量短視頻。在內(nèi)容創(chuàng)作中,巧妙融入推廣元素,避免生硬植入,確保視頻既有廣告宣傳效果,又保持自身創(chuàng)作風(fēng)格與趣味性,吸引觀眾觀看。視頻完成后,在星圖平臺指定位置上傳作品,并按照要求填寫相關(guān)信息(如視頻標題、描述、話題標簽等)。需注意,務(wù)必在任務(wù)規(guī)定的截止時間前提交,逾期提交可能導(dǎo)致任務(wù)失敗,錯失合作機會。
After clarifying the task requirements, the creator begins their creative journey. Based on the needs of advertisers and combined with their own creativity, produce high-quality short videos. In content creation, cleverly incorporating promotional elements, avoiding rigid implantation, ensuring that the video has both advertising and promotional effects, while maintaining its own creative style and interest, and attracting viewers to watch. After completing the video, upload the work to the designated location on the Star Map platform and fill in relevant information as required (such as video title, description, topic tags, etc.). Please note that submission must be made before the deadline specified in the task. Late submission may result in task failure and missed opportunities for collaboration.
六、等待審核與反饋:耐心應(yīng)對,積極溝通
6、 Waiting for review and feedback: patiently respond, actively communicate
作品提交后,進入審核階段。平臺會依據(jù)內(nèi)容規(guī)范、任務(wù)要求對視頻進行審核,審核時間因任務(wù)而異,可能短數(shù)小時,長數(shù)天。在此期間,創(chuàng)作者需耐心等待。若視頻審核未通過,平臺會反饋具體原因,如內(nèi)容違規(guī)、未滿足任務(wù)關(guān)鍵要求等。創(chuàng)作者應(yīng)根據(jù)反饋意見,及時修改視頻并重新提交審核。若對審核結(jié)果存在異議,可通過平臺申訴渠道,有理有據(jù)地闡述觀點,爭取合理權(quán)益。
After submitting the work, it enters the review stage. The platform will review videos based on content standards and task requirements, and the review time may vary depending on the task, ranging from a few hours to several days. During this period, creators need to be patient and wait. If the video review fails, the platform will provide specific reasons, such as content violations, failure to meet key task requirements, etc. Creators should promptly modify the video based on feedback and resubmit it for review. If there are objections to the audit results, they can be appealed through the platform channel, and their views can be explained with reason and evidence, in order to fight for reasonable rights and interests.
七、任務(wù)完成與收益結(jié)算:成果兌現(xiàn),誠信為本
7、 Task completion and profit settlement: Achievement realization, integrity-based
當視頻審核通過并按要求發(fā)布后,若廣告主對推廣效果滿意,確認驗收任務(wù),創(chuàng)作者便完成了一次接單流程。此時,進入收益結(jié)算環(huán)節(jié)。平臺會根據(jù)創(chuàng)作者與廣告主事先約定的,扣除一定比例的平臺服務(wù)費后,將剩余款項結(jié)算創(chuàng)作者賬戶。創(chuàng)作者可在星圖平臺財務(wù)管理板塊查看收入明細、可提現(xiàn)金額等信息。提現(xiàn)時,需確保綁定的收款賬戶(如、銀行卡)信息準確無誤,不同平臺對提現(xiàn)時間、次數(shù)等規(guī)則有所不同,創(chuàng)作者應(yīng)遵循平臺規(guī)定完成提現(xiàn)操作。
After the video review is approved and published as required, if the advertiser is satisfied with the promotion effect and confirms the acceptance task, the creator completes one order acceptance process. At this point, we enter the income settlement stage. The platform will settle the remaining amount to the creator's account after deducting a certain percentage of the platform service fee based on the price agreed upon in advance between the creator and the advertiser. Creators can view income details, withdrawable amounts, and other information in the financial management section of the Star Map platform. When withdrawing cash, it is necessary to ensure that the information of the bound collection account (such as Alipay, bank card) is accurate. Different platforms have different rules on withdrawal time, times, etc. The creator should follow the platform regulations to complete the withdrawal operation.
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