，要了解抖音的機(jī)制。抖音為每個(gè)短視頻都提供了一個(gè)流量池，作品在流量池中的表現(xiàn)取決于點(diǎn)贊量、評(píng)論數(shù)、轉(zhuǎn)發(fā)量和完播率。當(dāng)這四個(gè)數(shù)據(jù)達(dá)到系統(tǒng)標(biāo)準(zhǔn)時(shí)，系統(tǒng)將給到更大的流量池以獲得更多的播放。

First, we need to understand the recommendation mechanism of Tiktok. Tiktok provides a flow pool for each short video. The performance of works in the flow pool depends on the number of likes, comments, forwarding volume and completion rate. When these four data meet the system standards, the system will allocate a larger traffic pool to obtain more playback.

完播率很重要哦！就是視頻在給的用戶中，看完的人有多少，占多大比率。所以視頻開頭一定要吸引人，讓大家有看下去的欲望。比如可以設(shè)置一些懸念或者有趣的開頭。

The completion rate is very important! It refers to the number and proportion of people who have watched the video among the recommended users. So the beginning of the video must be attractive and make everyone have the desire to continue watching. For example, you can set some suspense or interesting beginnings.

點(diǎn)贊率也不能忽視。視頻在給的用戶中，點(diǎn)贊的人有多少，占多大比率?？梢栽谝曨l中設(shè)置一些互動(dòng)環(huán)節(jié)，引導(dǎo)大家點(diǎn)贊。

The like rate cannot be ignored either. How many people like the video among the recommended users and what percentage do they have. You can set up some interactive segments in the video to guide everyone to like.

互動(dòng)率也很關(guān)鍵。評(píng)論的人有多少，占多大比率。制造一些話題，讓用戶自動(dòng)去評(píng)論區(qū)討論，增加互動(dòng)性。

Interaction rate is also crucial. How many people are commenting and what percentage do they make up. Create some topics for users to automatically discuss in the comment section, increasing interactivity.

轉(zhuǎn)發(fā)率越高，抖音算法越高。好的作品客戶會(huì)想去轉(zhuǎn)發(fā)分享，所以要讓視頻有價(jià)值，值得大家轉(zhuǎn)發(fā)。

The higher the forwarding rate, the higher the Tiktok algorithm recommendation. Good works will be shared by customers, so it is important to make the video valuable and worth reposting.

復(fù)播率代表著用戶對(duì)視頻的肯定。抖音機(jī)制也會(huì)相應(yīng)的增加。說(shuō)明視頻內(nèi)容要有深度，讓人看了還想看。

The replay rate represents users' affirmation of the video. The Tiktok recommendation mechanism will also increase recommendations accordingly. The video content should have depth and make people want to watch it even after watching it.

新賬號(hào)可以用抖加來(lái)校正賽道、校正人群。上傳視頻后，不要等自然流量開始跑，就直接投抖加相似達(dá)人，用相似達(dá)人的粉絲標(biāo)簽強(qiáng)行校正你的作品標(biāo)簽和賽道標(biāo)簽。

New accounts can use Doujia to calibrate tracks and target audiences. After uploading the video, don't wait for natural traffic to start running. Just add similar influencers to Douyin and use their fan tags to forcefully correct your work tags and track tags.

發(fā)布作品也有講究哦！時(shí)間段選擇高峰時(shí)間，上午 8 - 9 點(diǎn)，中午 11 點(diǎn) - 12 點(diǎn)，晚上 8 - 10 點(diǎn)，尤其以晚上 8 - 10 點(diǎn)。抖音文案和封面設(shè)置要與視頻內(nèi)容和賬號(hào)調(diào)性有關(guān)，作品主要比例以 16:9 的豎屏為主，別發(fā)橫屏，添加匹配的標(biāo)簽，加強(qiáng)粉絲互動(dòng)，充分利用評(píng)論區(qū)。

There are also rules to follow when publishing works! It is best to choose peak hours, 8-9 am, 11-12 pm, 8-10 pm, especially 8-10 pm. The settings of Tiktok copy and cover should be related to the video content and account tonality. The main proportion of works is 16:9 vertical screen. Don't be horizontal, add matching tags, strengthen fan interaction, and make full use of the comment area.