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短視頻推廣投放策略要注意什么?

來(lái)源:m.hfjtr.cn   發(fā)布時(shí)間:2024-08-05 16:55:19  瀏覽:0

一:目標(biāo)選擇

1: Target selection

1萬(wàn)粉絲以下的帳號(hào):優(yōu)先投粉絲量,盡快積累粉絲,提升帳號(hào)的基礎(chǔ)權(quán)重1萬(wàn)粉絲以上的帳號(hào):

Accounts with less than 10000 followers: Prioritize the number of followers, accumulate followers as soon as possible, and increase the basic weight of accounts with more than 10000 followers:

①日常投:主頁(yè)瀏覽量,提升完播率,重要!

① Daily investment: homepage views, improve completion rate, important!

②如果視頻4小時(shí)播放量達(dá)到5萬(wàn)的,投點(diǎn)贊評(píng)論,有機(jī)會(huì)打造爆款。

② If the video reaches 50000 views in 4 hours, give likes and comments, there is a chance to create a popular product.

視頻號(hào)圖標(biāo)

二:視頻怎么選

2: How to choose video recommendations

新帳號(hào)投自定義和相似達(dá)人,老帳號(hào)直接選擇系統(tǒng)。

New accounts can choose custom recommendations and similar influencers, while old accounts can choose system recommendations directly.

3三:什么視頻可以投

3. What videos can be submitted

如果24小時(shí)播放量不到 2000的視頻,不要投。

If the video has less than 2000 views in 24 hours, do not post it.

四:投放時(shí)長(zhǎng)如何選

4: How to choose the advertising duration

視頻發(fā)出后 24小時(shí),等自然流量跑完后,再投。

24 hours after the video is released, wait for the natural traffic to run out before posting.

五:投放時(shí)長(zhǎng)選那個(gè)

5: Choose which one for the advertising duration

新手帳號(hào),選12-24小時(shí)為。

For novice accounts, choosing 12-24 hours is optimal.

六:什么情況下追投追投條件:

6: Under what circumstances are the conditions for chasing after investment

①作品5秒完播率≥50%;②點(diǎn)贊率≥20%;③粉絲成本<1元

① The completion rate of the work in 5 seconds is ≥ 50%; ② Like rate ≥ 20%; ③ Fan cost<1 yuan

七:達(dá)人相似選多少個(gè)賬號(hào)合適

7: How many accounts are suitable for similar influencers

①投粉絲量:投粉絲量100-200元的話,選24小吋,選5-10個(gè)達(dá)人相似帳號(hào)。

① Number of followers: If the number of followers is 100-200 yuan, choose 24 inch and select 5-10 similar accounts of influencers.

②粉絲畫(huà)像:相同同類(lèi)不同目賬號(hào)。

② Fan portrait: accounts of the same category but different purposes.

③粉絲特征:相同領(lǐng)域,不同類(lèi)目。

③ Fan characteristics: Same field, different categories.

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