堅(jiān)持發(fā)布內(nèi)容
Persist in publishing high-quality content
運(yùn)營抖音賬號(hào),保持持續(xù)的更新是非常必要的,不要突然斷更。只有保持內(nèi)容足夠連貫、,持續(xù)為粉絲提供價(jià)值,他們才愿意持續(xù)關(guān)注你的抖音號(hào)。
It is very necessary to operate Tiktok account and keep it updated continuously. Don't suddenly break it. Only when the content is consistent and professional enough to continue to provide value to fans will they be willing to continue to pay attention to your Tiktok number.
在抖音的內(nèi)容輸出上,通常有這3種方式:原創(chuàng)、搬運(yùn)、模仿。
In the content output of Tiktok, there are usually three ways: original, moving and imitation.
原創(chuàng)做大部分人來說成本太高,搬運(yùn)很容易被系統(tǒng)判定是重復(fù),而模仿是性價(jià)比高的一種方式。通常模仿是好作品的一些創(chuàng)意,我們就可以省下大量策劃創(chuàng)意內(nèi)容、準(zhǔn)備特定腳本的時(shí)間,內(nèi)容也更加、可持續(xù)。
For most people, the cost of creating original content is too high, and it is easy for the system to judge it as repetitive when moving, while imitation is a cost-effective way. Usually, imitation is a creative aspect of good work, which saves us a lot of time in planning creative content and preparing specific scripts, making the content more efficient and sustainable.
多與粉絲互動(dòng),保持賬號(hào)活躍度
Interact more with fans and maintain account activity
內(nèi)容發(fā)布后,如有用戶評(píng)論和反饋,我們盡量每條都回復(fù)。從一方面來說由于你的回復(fù),用戶會(huì)再次打開你的抖音視頻,增加播放量,從另一方面來說,平臺(tái)會(huì)認(rèn)為你是一個(gè)用心的運(yùn)營者,也會(huì)增加賬號(hào)權(quán)重與量。
After the content is published, if there are user comments and feedback, we will try our best to reply to each one. On the one hand, because of your reply, users will open your Tiktok video again to increase the playback volume. On the other hand, the platform will think that you are a dedicated operator, and will also increase the account weight and recommendation volume.
做好外部助推工作
Do a good job in external promotion work
前期在抖音除了系統(tǒng),初期的助推也是十分重要的。在發(fā)布作品后,可以講視頻鏈接發(fā)布到粉絲群里,發(fā)布作品后,可以將視頻鏈接發(fā)布到粉絲群里,發(fā)紅包鼓勵(lì)社群好友時(shí)間給視頻點(diǎn)贊并轉(zhuǎn)發(fā)到朋友圈助推。
In addition to the system recommendation, the initial boost is also very important in Tiktok. After publishing the work, you can post the video link to your fan group. After publishing the work, you can post the video link to your fan group and send red envelopes to encourage community friends to like the video and share it in their social circle for promotion.
善于蹭相關(guān)熱點(diǎn)
Skilled at catching up with relevant hot topics
簡單粗暴的做法,就是在自己的內(nèi)容標(biāo)題處添加相應(yīng)的#熱點(diǎn)話題,切記選擇話題的時(shí)候,要注意與內(nèi)容的相關(guān)性。
A simple and crude approach is to add a corresponding # hot topic in the title of your content, and remember to pay attention to the relevance of the topic when choosing it.
明確的定位、良好的號(hào)碼權(quán)重、持續(xù)內(nèi)容的輸出,你的抖音號(hào)就能越來越值錢,變現(xiàn)也是順其自然的事情。
With clear positioning, good number weight, and continuous output of high-quality content, your Tiktok number will become more and more valuable, and its realization is a natural thing.
把握視頻發(fā)布時(shí)間
Grasp the timing of video release
其實(shí)關(guān)于抖音的佳發(fā)布時(shí)間,現(xiàn)在還沒有準(zhǔn)確的說法,可以根據(jù)你視頻以往發(fā)布時(shí)間點(diǎn)贊量多的時(shí)候去發(fā)布,也可以根據(jù)大多數(shù)人的做作息時(shí)間,比如一般中午12點(diǎn)吃飯,下午6點(diǎn)下班時(shí)間,晚上21點(diǎn)半睡前時(shí)間來刷手機(jī)…這些時(shí)間段都是用戶集中刷抖音的幾個(gè)重要時(shí)間段。
In fact, there is no accurate statement about the good release time of Tiktok. You can release your videos according to the past release time when you have more likes, or according to the rest time of most people, such as lunch at 12 noon, off work at 6 p.m., and mobile phone brushing at 21:30 at night. These are important periods for users to focus on Tiktok.
限流了怎么解決
How to solve the problem of flow restriction
(1)是否發(fā)布了違規(guī)內(nèi)容?
(1) Have you posted any illegal content?
發(fā)完視頻后系統(tǒng)通知了你的違規(guī)行為!這個(gè)很簡單,怎么說就怎么做,刪除違規(guī)視頻就好,然后今天可以別發(fā)視頻了,再刷養(yǎng)養(yǎng)號(hào),實(shí)在急不可耐,那也要晚些時(shí)間發(fā)。
After posting the video, the system notified you of your violation! This is very simple, you can do whatever you say. Just delete the illegal video, and then you can stop posting the video today and spend another day browsing the maintenance account. It's really urgent, so you need to post it later.
(2)被別人惡意舉報(bào)了?
(2) Was someone maliciously reporting it?
被別人惡意舉報(bào),可以申訴,準(zhǔn)備好你剪輯視頻時(shí)的材料,設(shè)置里面反饋與幫助,右上角點(diǎn)我的反饋,或者抖音上線了一些新的違規(guī)關(guān)鍵詞,你正好觸碰到了可以刪除原視頻,適當(dāng)修改內(nèi)容,發(fā)布時(shí)再更改標(biāo)簽,抖音并不會(huì)提示你哪些詞語內(nèi)容是違規(guī)的。
If you are reported maliciously by others, you can appeal, prepare your materials when editing the video, set the feedback and help inside, click My Feedback in the upper right corner, or Tiktok has launched some new illegal keywords, you just touch the original video, modify the content appropriately, and change the label when publishing, Tiktok will not prompt you which words and content are illegal.
(3)沒有系統(tǒng)違規(guī)提示?但播放量為個(gè)位數(shù)?
(3) No system violation prompt? But is the playback volume in single digits?
大概率是作品質(zhì)量太低了,或者跟別人的雷同了,多發(fā)生在剪輯影視作品上,或者就放張配段音樂,但也要保持每天發(fā)作品,持續(xù)一周看看,每天發(fā)一個(gè)作品就好,并不耽誤多少時(shí)間。
It is highly likely that the quality of the work is too low, or it is similar to others, often occurring in the editing of film and television works, or just playing a supporting piece of music, but it is also necessary to keep posting works every day, continue to watch for a week, and just post one work every day without wasting much time.