1. Positioning of brand website construction

做網(wǎng)站需要個(gè)清晰的定位，要考慮企業(yè)的目標(biāo)客戶、企業(yè)優(yōu)勢(shì)、行業(yè)特色、價(jià)值內(nèi)容，明確了這些因素，就清楚了網(wǎng)站的制作方向，才能知曉該如何去面對(duì)用戶，知道怎么樣來(lái)宣傳企業(yè)優(yōu)勢(shì)，還有在眾多競(jìng)爭(zhēng)對(duì)手中脫穎而出，在網(wǎng)站制作過(guò)程中，嚴(yán)格按照這種要求。

Creating a brand website requires a clear positioning, taking into account the company's target customers, advantages, industry characteristics, and value content. By clarifying these factors, the direction of the website's production is clear, and only then can we know how to face users, how to promote the company's advantages, and stand out from many competitors. In the process of creating a brand website, we must strictly follow this requirement.

2、網(wǎng)站設(shè)計(jì)要突出

2. Brand website design should be prominent

網(wǎng)站就是用來(lái)宣傳企業(yè)形象，推廣企業(yè)，網(wǎng)站就代表企業(yè)的形象，頁(yè)面設(shè)計(jì)的好不好，直決定企業(yè)留給用戶第印象，給公司帶來(lái)負(fù)面影響，所以，要確保網(wǎng)站頁(yè)面設(shè)計(jì)的視覺(jué)效果，能夠打動(dòng)用戶，首頁(yè)板塊布局要清晰，方便用戶查找自己想要看的內(nèi)容。

A brand website is used to promote the image of a company and promote its brand. The website represents the image of the company, and the design of the page directly determines the first impression that the company leaves on users, bringing negative impacts to the company. Therefore, it is necessary to ensure that the visual effect of the website page design can impress users, and the layout of the homepage section should be clear, making it easy for users to find the content they want to see.

3、網(wǎng)站內(nèi)容很關(guān)鍵

3. Brand website content is crucial

網(wǎng)站內(nèi)容必須是依據(jù)用戶需求呈現(xiàn)，既能達(dá)到用戶需求，又能解決企業(yè)宣傳作用，站宣傳企業(yè)優(yōu)勢(shì)、形象，在網(wǎng)站內(nèi)容方面，網(wǎng)站布局定要合理化，方便用戶瀏覽，為用戶提供個(gè)好的瀏覽效果。

The website content must be presented based on user needs, which can not only meet user needs but also address the company's promotional role. Brand websites focus on promoting the company's advantages and image. In terms of website content, the website layout must be rationalized to facilitate user browsing and provide users with a good browsing effect.

4、優(yōu)化好網(wǎng)站的速度

4. Optimizing website speed

網(wǎng)站加載速度定要快，如果加載過(guò)慢，再出色的內(nèi)容也無(wú)人無(wú)津，用戶不會(huì)花費(fèi)很長(zhǎng)時(shí)間等待，打開(kāi)的速度雖有很多，涉及到帶寬、服務(wù)器性能、網(wǎng)站程序、頁(yè)面文件大小等，所以要選服務(wù)器，精簡(jiǎn)網(wǎng)站代碼，壓縮網(wǎng)站文件，有利提升網(wǎng)站打開(kāi)速度。

The loading speed of brand websites must be fast. If the loading speed is too slow, no matter how excellent the content is, no one will be interested. Users will not spend a long time waiting. Although the opening speed is many, it involves bandwidth, server performance, website programs, page file size, etc. Therefore, it is necessary to choose high-quality servers, streamline website code, compress website files, and improve website opening speed.

5、做好各瀏覽器兼容

5. Ensure compatibility with all browsers

現(xiàn)在市面上各種瀏覽器，每個(gè)瀏覽器都有自己的標(biāo)準(zhǔn)，要考慮用戶使用不同瀏覽器，要考慮用戶體驗(yàn)，如果不這么做，用戶訪問(wèn)的時(shí)候，就會(huì)出現(xiàn)各種錯(cuò)位，影響整個(gè)的視覺(jué)效果，用戶體驗(yàn)不好，也會(huì)直接關(guān)閉網(wǎng)站。

Nowadays, there are various browsers on the market, and each browser has its own standards. It is important to consider the user experience when using different browsers. If you do not do this, users will encounter various misalignment when accessing, affecting the overall visual effect. If the user experience is not good, the website will also be directly closed.

6、考慮好網(wǎng)站的用戶

6. Consider the users of the website well

不管什么類型的網(wǎng)站，都是給用戶看到的，只選宣傳類型不樣，對(duì)于網(wǎng)站，是向用戶宣傳企業(yè)的，得展示用戶的形象、實(shí)力，切都要圍繞目標(biāo)客戶展開(kāi)，滿足用戶各方面需求。

No matter what type of website, it is for users to see. Choosing only the promotion type is different. For brand websites, it is to promote the company's brand to users, showcasing their image and strength. Everything should revolve around the target customers and meet their various needs.