文案策劃有可能要負(fù)責(zé)視頻號內(nèi)容輸出，甚是運(yùn)營。我負(fù)責(zé)統(tǒng)籌企業(yè)視頻號也要3年了，分享下幾年來摸索出的實(shí)用經(jīng)驗(yàn)和干貨。利用這些方法，不用公司花大筆的錢請外包團(tuán)隊(duì)，不用企業(yè)專門組建一個視頻團(tuán)隊(duì)，也能擁有一個像樣的視頻號~

Copywriting planning may be responsible for outputting the content of video accounts, and even for operations. I have been responsible for coordinating corporate video accounts for three years now, sharing practical experience and dry goods I have explored in the next few years. By using these methods, you don't have to spend a lot of money hiring an outsourcing team, or have a dedicated video team, and you can also have a decent video account~

企業(yè)視頻號建號的前期思考，跟企業(yè)公眾號一樣，可見我往期關(guān)于公眾號的分享，這期就不多說了

The early thinking on the establishment of enterprise video number is the same as that of enterprise official account. It can be seen that I have shared about official account in the past, but I won't say much about it in this issue

根據(jù)企業(yè)調(diào)性，賽道特性，視頻號內(nèi)容除了圖中所述，還可以是提供情緒價值的，或者是感官刺激的，如母嬰企業(yè)、彩妝企業(yè)等

According to the tone of the enterprise and the characteristics of the track, the content of the video account can not only provide emotional value as shown in the picture, but also be sensory stimulation, such as mother and baby enterprises, makeup enterprises, etc

同樣的，這些企業(yè)視頻號的建議，適用于對于內(nèi)容創(chuàng)作者來說，困難重重的一般中小型企業(yè)。大企業(yè)有錢有歷史也有人，我們所遇到的問題，在他們那里根本不是問題，他們會建立自己的視頻號矩陣，做出很多創(chuàng)新性強(qiáng)，且有爆款潛力的內(nèi)容

Similarly, the recommendations for these corporate video accounts are applicable to general small and medium-sized enterprises facing difficulties for content creators. Large enterprises have money, history, and people. The problems we encounter are not at all problems with them. They will establish their own video account matrix and create many innovative and explosive content

還是要說，市面上的短視頻干貨有時更偏書院派和理論派了，或者適用于某些大企業(yè)和內(nèi)容型視頻號。我們?nèi)绻窃谥行⌒推髽I(yè)，作為為企業(yè)提供腦力和體力的打工人，既要學(xué)習(xí)理論，也要兼顧實(shí)際，比如企業(yè)調(diào)性、可用資源等……

It should be said that the short video products on the market are sometimes more academic and theoretical, or suitable for certain large enterprises and content based video accounts. If we are in small and medium-sized enterprises, as migrant workers who provide intellectual and physical resources for the enterprise, we need to learn both theory and practice, such as enterprise flexibility and available resources

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