Visual hierarchy

視覺層次結(jié)構(gòu)指的是任何給定的在線頁面的內(nèi)容都是由人眼拾取的，而現(xiàn)在就重要性而言是層次結(jié)構(gòu)的。如果您的頁面選擇了覆蓋頁面的超大圖像，功能強大的標(biāo)題，特別優(yōu)惠的CTA框和以較小字體顯示的文本段落，您只需計算得出它們將分別排名1-4。這是使他們構(gòu)建需要您擁有的東西，告訴他們它是什么，向他們展示前進(jìn)道路并終解釋其關(guān)鍵細(xì)節(jié)的種情況。

Visual hierarchy means that the content of any given online page is picked up by the human eye, which is now hierarchical in terms of importance. If your page chooses a large image covering the page, a powerful title, a special CTA box and a text paragraph in a smaller font, you only need to calculate that they will rank 1-4 respectively. This is a situation where they build what you need, tell them what it is, show them the way forward, and finally explain the key details.

適當(dāng)比例

Appropriate proportion

比例在決定性方面起著重要作用，但是您的內(nèi)容被站點的訪客選擇并理解。這意味著以種非常討人喜歡的方式定位事物，并按照注意力掃描和獲取信息的方式進(jìn)行工作。Twitter上進(jìn)行的大修是采用比例大的示例。分配空間，定位頁面以及像建筑項目樣使用頁面都是關(guān)重要的。

Proportion plays an important role in determining, but your content is selected and understood by visitors to the site. This means locating things in a very likable way and working in the way of attention scanning and information acquisition. The latest overhaul on Twitter is the largest example of adoption. Allocating space, locating pages, and using pages like building projects are all critical.

選擇悖論

Paradox of choice

選擇是件很了不起的事情……對于您站點的健康也可能有風(fēng)險。信任它，您需要在很多選擇之間進(jìn)行選擇，因此創(chuàng)建呼叫所需的時間越長。另方面，如果僅提供兩件事，那么選擇變得很容易。由于“選擇悖論”而在某些圈子中被識別出來，記住這事實非常重要，因為您要記住的事實是您的網(wǎng)站有很多選擇，似乎很多旅行者少對此無所獲。這表明利用多個有效的過濾器可以更輕松地創(chuàng)建選擇。

Choosing is a great thing... There may also be risks to the health of your site. Once you trust it, you need to choose between many choices, so the longer it takes to create a call. On the other hand, if only two things are provided, the choice becomes easy. It's important to remember the fact that you've been identified in some circles because of the "choice paradox", because you have to remember the fact that your website has many choices, and it seems that many travelers have at least nothing to gain from it. This indicates that selection can be created more easily with multiple effective filters.

大小事項

Size matters

研究表明，旦將較小的按鈕或CTA大小乘以20％，則單擊它的可能性就會大大增加。但是，對于個已經(jīng)很大的按鈕并相乘以確定網(wǎng)站訪客的反應(yīng)的按鈕，無法預(yù)見到等效的結(jié)果。因此，顯然大小很重要，但是，這并不意味著通常更大。

Research shows that once you multiply the size of a smaller button or CTA by 20%, the likelihood of clicking it increases significantly. However, for an already large button multiplied by the button that determines the response of website visitors, equivalent results cannot be foreseen. So obviously size matters, but that doesn't mean it's usually bigger.

三分法則

Trisection rule

當(dāng)使用心理意象時，按照三分法則是個不錯的計劃。這本質(zhì)上意味著圖像畫布作為個整體被分為9個相等的分量，每個分量之間都有水平和垂直線。無論線條在哪里交叉，通常都應(yīng)該在圖片重要的部分出現(xiàn)。

When using mental imagery, following the rule of thirds is a good plan. This essentially means that the image canvas as a whole is divided into nine equal components, with horizontal and vertical lines between each component. No matter where the lines cross, they should usually appear in the most important part of the picture.