網(wǎng)站頁腳是網(wǎng)頁底部的內(nèi)容部分。它通常包含版權(quán)聲明、隱私政策鏈接、站點(diǎn)地圖、Logo、聯(lián)系信息、社交媒體Icon和電子郵件注冊表單。簡而言之，網(wǎng)站頁腳包含可提高網(wǎng)站整體可用性的信息。

A website footer is the content section at the bottom of a webpage. It typically includes copyright notices, privacy policy links, site maps, logos, contact information, social media icons, and email registration forms. In short, website footers contain information that can improve the overall usability of the website.

你可能會(huì)認(rèn)為在網(wǎng)站頁腳上投入大量時(shí)間和精力是沒有意義的，因?yàn)槿藗儾粫?huì)注意首屏下方的內(nèi)容。這種想法得到了大多研究的驗(yàn)證，包括Neilsen Norman Group在2018年進(jìn)行的后一項(xiàng)重大研究。他們發(fā)現(xiàn)57%的頁面瀏覽時(shí)間花在了首屏上。

You may think that investing a lot of time and effort in website footers is meaningless because people don't pay attention to the content below the first screen. This idea has been validated by most studies, including the latter major study conducted by Neilsen Norman Group in 2018. They found that 57% of page browsing time is spent on the first screen.

然而，根據(jù)這項(xiàng)研究，隨著屏幕變大、訪客花在首屏上的時(shí)間正在減少。

However, according to this study, as the screen becomes larger, the time spent by visitors on the first screen is decreasing.

網(wǎng)站頁腳為你的訪客提供導(dǎo)航和信息，所以為他們優(yōu)化這個(gè)板塊是有意義的，盡管它位于頁面的下方。你甚會(huì)注意到，盡管Neilsen Norman Group發(fā)現(xiàn)頁面越往下，瀏覽時(shí)間就越少，但后的時(shí)間卻有所增加。

The website footer provides navigation and information for your visitors, so optimizing this section for them makes sense, even though it is located at the bottom of the page. You may even notice that although Neilsen Norman Group found that the lower the page, the less browsing time, the later the time increased.

在網(wǎng)站頁腳中放置什么信息？

What information should be placed in the website footer?

1.版權(quán)聲明

1. Copyright Statement

2.隱私政策鏈接

2. Privacy Policy Link

3.網(wǎng)站地圖

3. Website Map

4.LOGO

4. LOGO

5.聯(lián)系信息

5. Contact Information

6.社交媒體icon

6. Social media icon

7.電子郵件注冊表單

7. Email Registration Form

重要的是要了解，設(shè)計(jì)的網(wǎng)站頁腳的要求是了解訪問者正在尋找什么。這就是為什么網(wǎng)站頁腳沒有統(tǒng)一的標(biāo)準(zhǔn)。有一些標(biāo)準(zhǔn)成分，但具體添加什么、多少數(shù)量、什么順序 - 都取決于你。

It is important to understand that the only requirement for designing a website footer is to understand what visitors are looking for. That's why there is no unified standard for website footers. There are some standard ingredients, but the specific addition, quantity, and order depend on you.

網(wǎng)站頁腳是強(qiáng)化形象的好地方。你可以采取幾種方法。你可以包含你的logo，但以與header中不同的方式呈現(xiàn)。也許你增加字體大小。也許你包含一張圖片。也許你可以在logo下方添加使命宣言或你的價(jià)值觀。這些只是你可以提醒訪客你的公司代表什么并給人留下難忘的后印象的幾種方法。

A website footer is a great place to enhance your image. You can take several methods. You can include your logo, but present it in a different way than in the header. Perhaps you can increase the font size. Perhaps you include an image. Perhaps you can add a mission statement or your values below the logo. These are just a few ways you can remind visitors what your company represents and leave an unforgettable impression.